Templates and Brand Resources

​​​​​​With questions about these resources, request new resources, or for help with customization please contact cce-communications@cornell.edu. 

The standard Cornell Cooperative Extension EEO Statement to be used when applied to letterhead, annual reports, etc.:

“Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities and provides equal program and employment opportunities”

CCE EEO Statement approved for space constraints and/or Web use:

“Cornell Cooperative Extension is an equal opportunity, affirmative action educator and employer”

Email signatures are like digital business cards. Having a standardized look conveys professionalism and consistency. This page gives an overview of recommendations for CCE branded email signatures.

Download email signature templates (BOX)

Icons/Graphics/Logos

Per industry standards, using icons/graphics/logos in signatures is discouraged. This includes the Cornell seal and social media icons. Mobile and tablet devices and some email clients strip icons/graphics/logos from the email and display them as empty frames or include them as attachments. Instead, spelling out the item that you wish to include and hyperlinking to the relevant web page is recommended.

Guidelines for the Cornell Seal

If you would like to produce Cornell Seal branded materials—such as apparel, gift items, and sporting goods—you must adhere to the following guidelines located at brand.cornell.edu/merchandising.

  • Purchase merchandise using a licensed manufacturer. The licensing process (administered by the Collegiate Licensing Company in Atlanta, Georgia) ensures that the Cornell name and logo are used appropriately, and that merchandise is manufactured under a code of conduct designed to reinforce fair-labor practices and prohibit sweatshop conditions.
  • The logo must be rendered in Cornell red (PMS 187), white, or black.
  • It may also be etched on metal or glass or stamped on metal or leather.
  • The logo must adhere to the standards established in the logos and lockups section.
  • For embroidery applications, the seal should be a minimum of 2-5/16″ in diameter.
  • Do not redraw, reconstruct, or modify the logo in any way.
  • The logo is a trademark of Cornell University and cannot be altered.

Guidelines for just the Cooperative Extension Wordmark

Producing Extension branded items with just the extension wordmark is a lot easier!

  • We still recommend purchasing merchandise through a licensed manufacturer. The licensing process (administered by the Collegiate Licensing Company in Atlanta, Georgia) ensures that the Cornell name and logo are used appropriately, and that merchandise is manufactured under a code of conduct designed to reinforce fair-labor practices and prohibit sweatshop conditions.
  • The wordmark should be rendered in Cornell red (PMS 187), white, or black.
  • It may also be etched on metal or glass or stamped on metal or leather.
  • Do not redraw, reconstruct, or modify the wordmark in any way.

ADminders 

ADminders is a Cornell Licensed vendor with an inventory of CCE, Master Gardener and 4-H branded apparel, gifts, and supplies for purchase. Visit cce.adminders.com to see what's in stock.

The CCE Brand Collection is a curated selection of high-quality, royalty-free photographs that exemplify the CCE Brand. All images in this collection can be used, free of charge, in CCE print and digital publications.

This collection is managed by the Extension Administration Communications Team and is publicly available. This collection should be your first stop for finding CCE photography.

Additional photography guidance and resources are available here.

Naming conventions 

Use the full name of your Association, Area team, or program. Avoid abbreviating. For example, Cornell Cooperative Extension Broome County Use CCE + county/team/program for social media handles. For example @CCETioga​

Profile Pictures, Icons, and Avatars

Follow Cornell University guidelines for social media avatar/icons:

  • Use an iconic and identifiable image as your graphical representation.
  • Don’t use the Cornell logo for your social media avatar. 

Download the CCE social media avatar/icon template. 

The CCE video end bug (.mp4 and .mov files in BOX) can be inserted at the end of the video. 

The CCE YouTube channel has several branded videos that are available to share or embed on your website. For example, some recent, sharable, branded videos from Extension Administration and Cornell University include: 

Additional video guidance and resources are available here.