Templates and Brand Resources

​​​​​​With questions about these resources, request new resources, or for help with customization please contact cce-communications@cornell.edu.

The standard Cornell University EEEO Statement is to be used by Cornell Cooperative Extension administration and regional ag teams when applied to letterhead, annual reports, etc.:

For online and electronic documents: "Cornell is an equal opportunity employer. For more information click here."

For printed materials: "Cornell is an equal opportunity employer. For more information visit hr.cornell.edu/eeeo."

Guidelines for the Cornell Seal

If you would like to produce Cornell Seal branded materials—such as apparel, gift items, and sporting goods—you must adhere to the following guidelines located at brand.cornell.edu/merchandising.

  • Purchase merchandise using a licensed manufacturer. The licensing process (administered by the Collegiate Licensing Company in Atlanta, Georgia) ensures that the Cornell name and logo are used appropriately, and that merchandise is manufactured under a code of conduct designed to reinforce fair-labor practices and prohibit sweatshop conditions.
  • The logo must be rendered in Cornell red (PMS 187), white, or black.
  • It may also be etched on metal or glass or stamped on metal or leather.
  • The logo must adhere to the standards established in the logos and lockups section.
  • For embroidery applications, the seal should be a minimum of 2-5/16″ in diameter.
  • Do not redraw, reconstruct, or modify the logo in any way.
  • The logo is a trademark of Cornell University and cannot be altered.

Guidelines for just the Cooperative Extension Wordmark

Producing Extension branded items with just the extension wordmark is a lot easier!

  • We still recommend purchasing merchandise through a licensed manufacturer. The licensing process (administered by the Collegiate Licensing Company in Atlanta, Georgia) ensures that the Cornell name and logo are used appropriately, and that merchandise is manufactured under a code of conduct designed to reinforce fair-labor practices and prohibit sweatshop conditions.
  • The wordmark should be rendered in Cornell red (PMS 187), white, or black.
  • It may also be etched on metal or glass or stamped on metal or leather.
  • Do not redraw, reconstruct, or modify the wordmark in any way.

ADminders 

ADminders is a Cornell Licensed vendor with an inventory of CCE, Master Gardener and 4-H branded apparel, gifts, and supplies for purchase. Visit cce.adminders.com to see what's in stock.

The CCE Brand Collection is a curated selection of high-quality, royalty-free photographs that exemplify the CCE Brand. All images in this collection can be used, free of charge, in CCE print and digital publications.

This collection is managed by the Extension Administration Communications Team and is publicly available. This collection should be your first stop for finding CCE photography.

Additional photography guidance and resources are available here.

Naming conventions 

Use the full name of your Association, Area team, or program. Avoid abbreviating. For example, Cornell Cooperative Extension Broome County Use CCE + county/team/program for social media handles. For example @CCETioga​

Profile Pictures, Icons, and Avatars

Follow Cornell University guidelines for social media avatar/icons:

  • Use an iconic and identifiable image as your graphical representation.
  • Don’t use the Cornell logo for your social media avatar. 

Download the CCE social media avatar/icon template. 

The CCE video end bug (.mp4 and .mov files in BOX) can be inserted at the end of the video. 

The CCE YouTube channel has several branded videos that are available to share or embed on your website. For example, some recent, sharable, branded videos from Extension Administration and Cornell University include: 

Additional video guidance and resources are available here.